From today (Thursday 18th June), art lovers can explore museums in a new way thanks to a treasure hunt with a difference.
With museums currently closed, the national charity Art Fund wanted to give art lovers the chance to explore museums in a new way. So, creative agency Ralph have created Art Find, a virtual treasure hunt around museums in the UK, exclusively on Instagram.
The hunt begins on Art Fund’s Instagram channel, with a series of clues leading followers around the Instagram pages of museums. Clues are cleverly hidden in backdated posts, so participants have to scroll through museum collections to find them, enjoying art as they go.
Everyone who gets to the end of the treasure hunt has the chance to win a goodie bag filled with items from the gift shops of the participating museums.
Art Fund recently conducted a survey around the recent challenges facing the industry, revealing that 86% of museums and galleries surveyed have increased their online presence and/or created new digital content. Art Fund is continuing to support museums and galleries and is dedicated to bringing art to more people.
Art Fund is the national fundraising charity for art. It provides millions of pounds every year to help museums to acquire and share works of art across the UK, further the professional development of their curators, and inspire more people to visit and enjoy their public programmes. Art Fund is independently funded, supported by the 159,000 members who buy the National Art Pass, who enjoy free entry to over 240 museums, galleries and historic places, 50% off major exhibitions, and receive Art Quarterly magazine.
When: From 18th June 2020
Where: Online, beginning here
£: Free to take part
More info: www.instagram.com/artfund