Celebrate plums in Pershore with a weekend of events

The Plum Charmer at the Pershore Plum Festival official opening.

When: 25th – 27th August 2018

Where: Pershore, Worcestershire

£: Prices vary depending on the event.  Some events are free

What is it?

This year’s Pershore Plum Festival will take place from Saturday 26th to Monday 28th August in Worcestershire.

Over the bank holiday weekend, the market town of Pershore will be turning purple in tribute to the humble plum.  Shop fronts will be specially decorated with purple or plum themes for the festival, and lots of plum related entertainment will be taking place.

Visitors should look out for the unique plum characters popping up at the festival events, including the Plum Princess, Prunella the festival mascot, and the Plum Charmer.

The festival will kick off on the Saturday from 10am, with river boat trips, and beer, food and music at the Angel Hotel.  Entertainment in Plum Alley will include live music, horticulture advice and plenty of plum-themed food and drink.  There will also be a fun fair in the Plum Fun Zone.

Sunday will be Family Fun Day with a Plum Plodders 10k race, a Plum Pooches dog show, and a Plum Pedal Push cycle event. There will also be entertainment at the bandstand, a craft market, and a food village. The Plum River Zone will have boat trips, a picnic area, and food, beer and music.

Sunday’s entertainment in the Plum Fun Zone will include Bollywood dancing, face painting, a fun fair, a drumming workshop, a smoothie bike, pony rides, zorb balls and family theatre.

The festival Plum Charmer and mascot Prunella Plum

The Monday will be Plum Fayre Day, with an art trail, classic cars, abbey tower tours, a food village, entertainment in the bandstand and children’s activities.

The Plum Fun Zone will feature a climbing wall, fun fair, Bollywood dancing, the Dragon Boat Group, a drumming workshop, face painting, a smoothie bike and a youth bus.

There will also be a Plum Bazaar with lots of plum produce, food and entertainment in Plum Alley, and a Plum Market Place with a farmers’ market and steel drum music.  The River Zone will have boat trips, a dragon boat have-a-go session, and more beer, food and music.

The Pershore area has been famous for growing plums since medieval times.  The modern-day Plum Fayre began in 1996 to celebrate Pershore’s long history with the fruit.

More info: www.pershoreplumfestival.org.uk and www.facebook.com/PershorePlumFestival