When: 26th July – 29th August 2016
Where: Pershore, Worcestershire
£: Prices vary depending on the event. Some events are free
What is it?
The Pershore Plum Festival runs from Tuesday 26th July through to the end of August, in Worcestershire.
For an entire month, the market town of Pershore turns purple in tribute to the humble plum. Shop fronts will be specially decorated with purple or plum themes for the festival.
Visitors should look out for the unique plum characters popping up at the festival events, including the Plum Princess, Prunella the festival mascot, and the Plum Charmer.
The plum festival kicks off on 26th July with a race night at Worcester Race Course. The night will feature the historic Land O’Plums Chase, and all the race goers are encouraged to wear purple.
On 11th, 18th and 25th August, people can join in with one of the Plum Coach Tours, which promise a complete plum-filled day out. The tours visit Pershore and surrounding villages, and a plum orchard cared for by the Vale Heritage Trust. Tickets for Plum Tours cost £12 for adults and £9 for children.
Thursday 25th August is Pershore Plum Festival 999 Bike Nite, with all types of cycles and motorcycles, and plenty of plum food and drink.
The bank holiday features a weekend of plum-themed attractions and activities. There will be an exhibition and memorabilia celebrating Pershore’s plums, a family fun day with rides, a 10K run, a craft market, and a dog show.
The bank holiday weekend culminates with the highlight event, Plum Fayre Day, on Monday 29th August. A Plum Alley will be offering visitors a whole host of plummy goods and entertainment. Not to mention a Plum Bazaar, food village, and Plum Fun Zone.
Also over the weekend, Abbey Park plays host to classic cars, teddy parachute drops, displays, and Abbey Tower tours.
The Pershore area has been famous for growing plums since medieval times. The modern-day Plum Fayre began in 1996 to celebrate Pershore’s long history with the fruit.