A colourful 5K challenge with Run or Dye

When: From 2nd August 2014

Where: At various locations across the UK.

£: Entry costs from £27.99

What is it?

Run or Dye, the world’s most colourful 5K, is making a splash in the UK this year, with events planned in locations including Cheshire, London, Kent and Oxfordshire.

Those taking part will encounter four or more Dye Zones, where they will be transformed into a human canvas.  Participants will find themselves being doused in colour while they walk, jog or run along the route.  As part of the entry fee participants will receive a bag of goodies including their own Run or Dye T-shirt.  After crossing the finish line participants will enjoy a Dye Festival, where spectators and runners celebrate their achievement as radiant colour is blasted into the air.

The rainbow fun will kick off on Saturday 2nd August at Cholmondeley Castle in Cheshire, where almost 2000 people have already signed up to add more colour to their lives.  Following this Run or Dye will move to Castle Howard near York on 9th August and Aintree race course in Merseyside on 20th September.  There will also be events at ExCel in London on 27th September, Hever Castle in Kent on 18th October  and Cornbury Park in Oxfordshire on 25th October.  Other events are taking place in Nottingham, Guildford and Southampton.

Run or Dye is already popular throughout the United States, and has seen thousands of participants line up in white running gear, tutus, or dressed head to toe in fancy dress.

Run of Dye draws its inspiration from the ancient Hindu festival of Holi, also known as the ‘Festival of Colours’. During the Holi festival, people gather to sing, dance, play, chase and colour one another with powder to celebrate the triumph of good over bad, bridge social gaps and renew relationships.  In the same fashion Run or Dye aims to encourages its participants to celebrate life, friendship, fitness and fun in full colour.

More info: uk.runordye.com